Lars Karbo 🌲

I'm building 12 startups in 12 months

I recommend you read this article with this song in the background:

The time has come.

After years of creating stuff into the void. After years of building things and never launching them. After years of working on other people’s dreams.

I step into the ranks of the giants, and do the 12 startups in 12 months challenge.

PS: read my post-project post here: A Year of Making Is Done

Startup is the new corporate

Modern startup culture fronts ideas like toxic work hours, burning bridges and lock-in effects. The burnout rate in startups and the modern tech world is devastating.

I don’t want to be a part of this.

I will go my own way.

The world is getting faster

10 years ago you would need a team of 5 and months to build something.

5 years ago you could do it alone.

Now, you can do it in an afternoon — and you might not even need to code.

If you are slow you are going to be left out.

Improve my habits

I am a builder at heart, but like many creatives, I have troubles finishing my projects. Showing off your baby is a real uncomfortable thing. Many founders get stuck in this paralysis.

By taking on this project I will constantly put myself in situations where I need to finish. This is the best practice I could dream of for improving this habit.

Together we are stronger

I am doing this project together with 5 other motivated makers at We are all doing our own 12 startups, but as a group we push each other, and help each other on the way.

Subscribe to the 12xstartup newsletter to get access to monthly livestreamed launch events.


What do I want to build?

  • SaaS products on the web
  • At least one B2B product
  • At least one fintech bank API product
  • Require little maintenence work
  • Facilitate long term passive income
  • Some of them focused on my key areas: music, time, psychology.

Makers who are inspiring me

Follow me on the journey

I will be posting progress updates on twitter. Be sure to follow me there!

Lars Karbo

Written by Lars Karbo - An indie hacker currently working his way through his 12 startups in 12 months project. Sharing insights from the journey.

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